Yes you heard that right, Selena is launching her own beauty brand and fans can’t wait! She just announced that she’s launching her own beauty brand called Rare Beauty.So Rare isn’t just an album or a song, it’s an entire era! So Selena teased that she had a big announcement on her Instagram stories this afternoon. She then went live to announce the news and revealed how long she’s been working on this project. Gomez also shared the exciting news on her feed with this video.In her live, she revealed that while she was wearing some of the products she couldn’t reveal too much about the products just yet.
But she did talk a little more in depth about the Rare Beauty brand. And some really eagle eyed fans caught that her Revival tour Instagram page from 2016 became the brand’s official page, so they started to speculate that something was up. The page has now shared it’s first few posts, including a quote from Selena that says “you are not defined by a photo, a like, or a comment” And her fans are already super pumped about this beauty brand. The fans are taking to Twitter to share their excitement. And we most definitely agree! We can’t wait to see what Rare Beauty has to offer, but for now we’re just excited for Selena that this project she’s been working on for two years is finally launching!